Product & Packaging Design
Packaging has to work in three places that disagree with each other: a physical shelf where it competes with everything beside it, a product photo where it shrinks to a thumbnail, and a courier journey where it gets handled. It is designed against all three, then handed over as files a printer can run.
- Print-ready dielines
- Arabic and Latin set together
- Proofed at shelf size and thumbnail size
Artwork, and the pack it has to fit
A label is not a poster. These are the pieces that decide whether it survives production and the shelf.
Dieline and structure
The flat shape the artwork sits on, set up to the printer's specification so folds, seams and glue flaps land where they should.
Artwork on the pack
Designed on the dieline rather than on a flat rectangle, so nothing important ends up on a fold or inside a seam.
Mandatory information
Ingredients, directions, weights, warnings and barcodes laid out to be legible, not squeezed in at the end.
Arabic and Latin content
Both languages set together, so directions and claims read correctly in each without one being an afterthought.
Print-ready files
Correct colour mode, bleed, overprint and cutter guides — the files your printer asks for, in the format they ask for.
Shelf and thumbnail proofing
The pack is checked where it competes: beside other products at shelf distance, and shrunk to the size of a product photo.
Four stages, and you see the work at each one
The structure is settled with your printer's specification in hand before any artwork is drawn.
Discovery
We go through the product, the range it belongs to, where it is sold and how it is shipped.
Structure
The dieline and the information hierarchy first — what has to be readable at arm's length and what can wait until the pack is in hand.
Design
Full artwork applied to the dieline, in both languages, checked at shelf distance and at thumbnail size.
Print handover
Print-ready files to your printer's specification, with a proof check before the run.
The practical details
Every project is quoted after we talk. See how packages are put together.
Print work built this way
Before we start on a pack
Do you work from my printer's specification?
Can you design a whole range, not one pack?
Do you handle Arabic and English labelling?
Do you handle the photography or the printing?
Can packaging come with the brand identity?
Pair it with
Most projects combine two or three — tell me what you sell and I will scope the closest fit.