Landing Page Design
A landing page fails when it tries to be a website. It gets one offer, one audience and one action — everything that does not serve that action comes out — and it is built to be pointed at a campaign and judged on whether people did the one thing it asked.
- One offer, one action
- Written to convert, not just to look good
- Built for paid traffic
One page, built to be judged
Every block on the page has to earn its place by moving someone closer to the one action.
One offer, one action
The page is scoped to a single promise and a single thing to do next. Anything that competes with it comes out.
Promise and proof above the fold
What this is, who it is for and why it can be believed — before anyone has to scroll to find out.
Objections in the order people raise them
Price, trust, delivery, returns, comparison. Answered in sequence rather than buried in a FAQ at the bottom.
The call to action where decisions happen
Repeated at the points where someone is ready, not once at the top and once at the very end.
Arabic and English versions
Both directions laid out properly, so a campaign can run in either language without a redraw.
Built to be measured
Sections and clicks structured so you can tell what worked, and change one thing at a time.
Four stages, and you see the work at each one
The message order is agreed before the page is drawn — that is what decides whether it converts.
Discovery
We go through the offer, the audience and where the traffic is coming from, because a paid click and a newsletter click arrive with different expectations.
Structure
The message order first: promise, proof, objections, action. Reviewed with you as a wireframe before any of it looks finished.
Design
Full visual design in your brand, phone layout first, with the copy set as it will actually run.
Handover
Built or handed over ready to publish on your platform, with the assets and the spacing rules.
The practical details
Every project is quoted after we talk. See how packages are put together.
Landing pages built this way
Before we start on a page
Do you write the copy?
Can you build it, not just design it?
How is this different from a homepage?
Do you design the Arabic version too?
What do you need before starting?
Pair it with
Most projects combine two or three — tell me what you sell and I will scope the closest fit.