Loading...
Aya Elfeky — UI/UX and Graphic Designer
العربية Hire Me!
Home / Services / UI/UX Design
Product design

UI/UX Design

UI/UX design for Arabic and bilingual e-commerce: interfaces built around what shoppers actually do, with RTL laid out first rather than mirrored at the end.

UX first: what is the visitor here to do, what is in the way, and what is the shortest honest path between the two. Then UI — type scale, spacing, colour and states, applied consistently enough that the product feels like one thing rather than a pile of screens.

Start your project See a UI project
  • Figma files a developer can build from
  • Every interactive state drawn
  • Arabic-first when the audience is Arabic
A supplement product page interface designed by Aya Elfeky
Vitaroot — a product page rebuilt around dosage and licence clarity.
What you get

A screen set, and the system underneath it

Screens on their own drift the moment someone adds one. These are the pieces that keep a product consistent as it grows.

Flows before screens

The path a person takes is mapped first, so the screens exist to serve a task rather than to fill a sitemap.

Wireframes with real content

Structure is reviewed with your actual copy and data, not lorem ipsum that hides how long real text runs.

The full screen set

Desktop and mobile, drawn to the same rules, so neither reads as an afterthought of the other.

Every state drawn

Default, hover, focus, loading, empty, error and success — the states that decide whether a build feels finished.

A component library

Buttons, inputs, cards and type styles as reusable components, so the next screen someone adds already belongs.

A clickable prototype

You click through the product before it is built, which is the cheapest possible moment to change your mind.

How it runs

Four stages, and you see the work at each one

Nothing is drawn in visual detail before the flow behind it is agreed.

Discovery

We go through what the product is for, who uses it and where people currently get stuck or drop out.

Structure

Flows and wireframes first, reviewed with you, so the shape is settled before any of it looks finished.

Design

Full visual design on a type scale and spacing system, with every interactive state specified.

Handover

The Figma file, the component library and the exports go to your developer, with the rules written down.

At a glance

The practical details

Typical timeline
It follows scope: a focused screen set moves quickly, a full product with several flows takes longer. You get a real timeline in writing before anything starts.
Revision rounds
One to three depending on the package, built into the timeline rather than billed as extras afterwards.
You keep
The Figma file, the component library and every export — all of it yours at handover.
Tools & platforms
Figma · Adobe XD

Every project is quoted after we talk. See how packages are put together.

Related work

Interfaces built this way

Case study Vitaroot A supplement product page built on licence and dosage clarity Case study Alkaltham A skincare interface where the product page carries the story
Questions

Before we start on an interface

Do you hand over code?
No — design, and a handover built so your developers do not have to guess. That means a component library, spacing and type rules, and every state drawn, in Figma where they can inspect it.
Do you do user research?
At the scale a project like this can carry honestly: what you already know about your users, what your analytics show, and a walk through the current product to find where people stall. I will say when a question genuinely needs testing rather than an opinion.
How does Arabic RTL work in a product?
It gets laid out right-to-left from the start when the audience is Arabic, including numerals, icon direction and form behaviour. A mirrored English layout looks convincing in a screenshot and falls apart in use.
Can you work inside our existing design system?
Yes. If you have components and tokens, I design inside them and flag anything that will fight the new screens before it becomes a rebuild.
Can you work with our developers directly?
That is how these projects run best. I stay reachable through the build, review what gets implemented, and fix the gaps between the design and the product.
Other services

Pair it with

Most projects combine two or three — tell me what you sell and I will scope the closest fit.

HAVE A PRODUCT IN MIND?
Let's talk on WhatsApp!

Message Me!