BRINGING
YOUR STORE
to LIFE
Hi, I'm Aya Elfeky. I graduated from the Faculty of Fine Arts, Mansoura University, where I studied design principles before moving into UI&UX design and e-commerce. I've designed more than 1,000 stores on Salla, Zid, WordPress, OpenCart, Shopify, Easy Order and other platforms, along with websites for e-commerce companies. I also design logos, visual identities, products and packaging for those stores. I love what I do and I never stop. Welcome to my world…!
MY WORK STORY
UI/UX Designer
UI/UX Designer (Freelance)
UI/UX Designer
Graphic Designer
Course Instructor
Social Media Marketing Specialist
Graphic Designer
- Figma
- Adobe XD
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Salla
- Zid
- WordPress
- Shopify
- OpenCart
Five Things I Believe About Store Design
A thousand storefronts later, these are the opinions I keep arriving back at.
Subtraction before addition
The first pass on any storefront is deleting. Hide every section you cannot justify in one sentence, then rebuild upward with the four or five that earn their place. Most stores that do not sell are not missing anything — they are carrying too much.
Arabic is a design, not a translation
RTL gets laid out from the first frame. Line lengths, numerals, icon direction and the reading path all change, and a Latin layout with Arabic poured into it always shows. Designing it second is how a store ends up feeling foreign to its own customers.
Mobile is not the small version
Nearly every shopper in the Gulf arrives on a phone, so the phone is the design and the desktop is the adaptation. Anything that only works at 1440px was never really solved.
Answer the doubt before it arrives
Delivery time, return policy, whether cash on delivery exists, who you reach if something goes wrong. Every one of those is a reason to close the tab, and every one of them is cheap to answer in the layout.
The store has to outlive the handover
You will be adding products long after the project ends. If the design only holds together while I am maintaining it, it was decoration — which is why templates, rules and a walkthrough of your own admin are part of the work, not extras.
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Stores
Designed
+
Industries
Served
+
Platforms
Mastered
+
Years of
Experience
How A Fine Arts Graduate Ended Up Designing E-commerce
The route was not a straight line, and that turns out to be the useful part. Composition, colour and type were the first things I learned — long before I learned what a conversion rate was.
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Faculty of Fine Arts
Mansoura University
Drawing, composition and art history — the grammar underneath every layout I have made since. It is why a storefront gets treated as a picture plane with a hierarchy, not a stack of blocks.
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2020 – 2023 · Fonoun Academy
Teaching drawing and art history
Three years explaining why something works to people who were not designers. Best training I could have had for client conversations — if you cannot explain a decision plainly, you have not finished making it.
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2020 – 2022 · Elahram Dyers
Graphic design, on site
Print, packaging and production in a factory. Learning what happens to a design once it leaves the screen changes how you draw it in the first place.
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2023 · Shohra
The switch to UI/UX
Over 450 stores in about fifteen months. Volume at that pace teaches you fast which decisions actually move a shopper and which ones only look considered.
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2023 – Present · Freelance
Working directly with founders
Over 300 stores of my own across Saudi Arabia and the Gulf, on Salla, Zid, Shopify and WordPress — most of them arriving through a WhatsApp message.
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2024 – Present · TAR
UI/UX Designer, remote
Another 400-plus storefronts alongside the freelance work, which is where the thousand in "1,000+ stores" actually comes from.
PLATFORMS
SALLA
The platform I know best. Full storefront design, theme customisation and Arabic-first layouts for Saudi merchants.
ZID
Category systems, product pages and checkout flows tuned for Zid's structure and its Gulf audience.
WORDPRESS
WooCommerce and custom WordPress storefronts, plus full company websites and landing pages.
A Glimpse of My
Store & Interface Work
FEATURED PROJECTS
FEATURED PROJECTS
FEATURED PROJECTS
FEATURED PROJECTS
FEATURED PROJECTS
FEATURED PROJECTS
What I work in
The design tools I build in and the platforms I hand work over to.
Design
E-commerce platforms
Three things I do not compromise on
Arabic first, not Arabic last
Right-to-left layouts are designed from the start. Flipping a finished English design is where most Arabic stores quietly break.
The phone is the real store
Most Gulf shoppers arrive on a phone. The phone layout gets designed first and the desktop follows from it.
Design that survives handover
A system with documented spacing, type and components, so the live store still looks right months after launch.