Elwageh
Elwageh is an authorised Apple reseller, and its catalogue runs deep — phones, cases, chargers, audio and wearables, each with its own set of colours, storage sizes and bundles. The job was less about decorating that catalogue and more about giving it a spine: a category and filter structure that lets someone land looking for one thing and find it in two taps, not a scroll through everything the store carries.
Because it's an authorised reseller, the storefront had to read as trustworthy before it reads as interesting — clean product photography, generous white space, and a product page that shows every variant clearly instead of hiding it behind a dropdown. Cart and checkout stay just as plain, since nothing kills confidence in a phone purchase faster than a confusing last step.
What the design delivers
The decisions that carry this project.
A big catalogue, kept clear
Hundreds of phones and accessories stay easy to browse.
An authorised feel
The interface signals a legitimate Apple reseller throughout.
Find, compare, buy
Navigation is built for shoppers who already know what they want.
A catalogue that stays easy to shop
Elwageh's range is wide. These three pieces are what keep a wide range from feeling like a maze.
Category and filter structure
Device type, brand, price and storage sized into filters that narrow a large catalogue down fast, so browsing never turns into scrolling.
A product page built for specs
Every variant — colour, storage, condition — sits in view rather than under a dropdown, because a phone purchase is a spec comparison before it's anything else.
Full screens, edge cases included
The complete desktop and mobile set, plus the empty and error states a large catalogue actually runs into — an out-of-stock variant, a search with no results.
From a big catalogue to a clear path
Structure comes before styling, because a storefront this size lives or dies on its category tree.
Discovery
A look at Elwageh's full range and at how other authorised resellers organise the same kind of inventory — and where their filters break down.
Structuring
The category tree and filter logic are drafted first, on paper, before a single screen is styled — device type, brand, price and storage have to make sense together.
Prototyping
Templates are tested against the real depth of the catalogue, not a handful of sample products, so the structure holds once every phone and accessory is actually in it.
Visual design & handover
Photography, layout and the cart-to-checkout flow are finished together, then handed over as a full desktop and mobile screen set.
Project details
Running a large catalogue of your own? See the E-commerce Store Design service.
Before we structure a catalogue
Why organise by category and filter instead of just a big grid?
What's included in a store design like this?
Does this approach work for other electronics or multi-variant stores?
Like what you see?
Tell me about your store and I’ll show you what it could look like.